InternAlly Case Study
Creating an Ally for the Company
Techfair LA 2018 Hackathon Submission
Who is Internally?
InternAlly is...
InternAlly's mission is to turn HR from a "last line of defense" to an ally of job seekers and the company. HR is often times considered to be "bad" or has a negative connotation to it. Most interactions with HR tend to be neutral or bad and that is what prompted us to focus on this problem. By turning HR from foe to friend we can improve company culture as well as aide job seekers in their search for careers.
The Challenge
The challenge that Techfair LA presented us with for this hackathon was to create a product that would:
- Help job seekers in their job search
- Help HR in their work process
Timeline
Twenty-Four Hours: March 7th - March 8th, 2018
The Team
My team consisted of 4 individuals, each with their own roles and expertise:
- Felix Tsai: Project Manager
- Rachel Chao: UX Designer
- Terri-Lee Taylor: UX Designer
- Tomás Sidenfaden: IOS Developer
My responsibilities included but were not limited to:
- Lead design studios and ideation sessions
- Design High Fidelity Wireframes
- Design a product presentation for stakeholders and managers
Process
1. Identifying the problem: Picking a focus point
First we aimed to identify what the main focus point would be. In order to do this we had to define what the problem was. What we discovered was:
- Interactions with HR is normally not positive
- Job seekers have wide variety of information they are looking for
- Not enough information about company culture on popular job aide sites (such as Linkedin and Glassdoor)
- Not enough feedback from employees to HR
Who are Our Users?
We prioritized our user based off who would benefit the most from our concept idea. This led us to identify three types of users that would fit our criteria:
- Managers
- Employees
- Job Seekers
2. Ideation: Scrum Design Studios
We took the information we had gathered and began our scrum design studios. We time boxed ourselves to keep within our 24 hour timeframe. We sketched out and discussed many of the screens and wireframes of InternAlly.
We also decided at this point to create a mobile version of the employee terminal to promote easy feedback input while creating a web based manager and job seeker terminal would promote more in depth analysis of the feedback.
Designing Core Functions
While ideating and conducting design studios we also decided to focus on certain features that we felt would represent our ideas and intentions the best. The main features we designed were:
- Employee's evaluation of project/manager
- Job seeker's terminal
- Manager's terminal
Brand Style Guide
We also created a brand style guide in order to help evoke emotions when using the final product. We chose a dark blue as our base brand color because it invokes trust and our goal is to create a connection between employees and HR.
3. Iteration: Reviewing our designs
At this stage of our process we began to take our low fidelity wireframes and iterate upon them. From this we were able to produce medium fidelity and high fidelity wireframes.
We also tested our wireframes between iterations to see if the user flow and information heirarchy is simple enough to understand.
Low Fidelity Wireframe
High Fidelity Wireframe
4. Prototyping: Testing the Product
We put our medium fidelity wireframes of the mobile platform into a prototype. This was to test the main feature flow. We felt this feedback system was the most important feature as it is where all the integral data is collected.
5. Takeaways: What have we learned and what comes next?
We created a platform for employees and managers to create a better work environment within the company. This will allow job seekers to have a better idea of what company culture will be like before they apply. What comes next is:
- Providing detailed reports for job seekers based on employee's reviews
- Allow managers to select what information will be advertised